Westfield State University’s Maris Art Gallery to host “Client Work: Graphic Design Student Art Show”


Westfield State University’s Arno Maris Art Gallery will present a new exhibit, “Client Work: Graphic Design Student Art Show,” December 7-16. This new exhibition is an interdisciplinary collaboration between the students of this semester in Graphic Design II and Marketing Management. A conference on the exhibition will be held on Thursday, December 9 at 9:30 a.m. in the gallery, located at Ely Campus Center, 577 Western Ave.

This semester, Anthony Furnelli, assistant professor of economics and management; and George Ramirez, assistant professor of art, brought together students of graphic design and marketing management to collaborate on a project for each course that would simulate the design process and the cross-functional teamwork that occurs in the professional field. when specialists from different disciplines work together to build a brand.

Marketing students created a marketing strategy, including product positioning, targeting, etc., for a fictitious market offering that they developed. During this time, graphic design students developed the visual representation of a fictitious brand, such as a logo or an app interface. Students scheduled meetings and worked throughout the collaborative process as a joint project team, learning valuable experiential skills through this high-impact practice.

The exhibition and the conference are free and open to the public. Gallery hours: Tuesdays, Thursdays and Fridays, 10 am to 2 pm; Wednesdays from 11 am to 2 pm; and Saturdays by appointment. Contact flund@westfield.ma.edu. For more information, visit the Maris art gallery website. Masks must be worn indoors on the Westfield State Campus, regardless of immunization status.


William E. Bennett