Australian premiere for TixTrack ticketing with NSW Art Gallery implementation


US ticketing technology provider TixTrack has announced its first Australian installation with the introduction of its ticketing software at the Art Gallery of NSW.

The Sydney attraction showcased new ticketing technology ahead of the opening last weekend of its exhibition of Sydney’s international art series Matisse: Life & Spirit, Masterpieces from the Center Pompidou, Paris.

Commenting on what the technology will deliver, Art Gallery of New South Wales Director of Audience Engagement Miranda Carroll said that “the implementation of TixTrack’s ticketing software will ensure the gallery of New South Wales Art a responsive, adaptable and sustainable technological solution.

“It is important to note that we will now have the flexibility to meet our changing needs in the future. “

Providing modern cloud-based ticketing solutions for cultural attractions and live entertainment industries, TixTrack’s products include Nliven – a reserved seating system for recurring theatrical and event performances – and Ticketure – an admission solution general or scheduled-entry event designed exclusively for aquariums, attractions, museums, tours and zoos.

Allows visitors to easily time entry as well as tickets for exhibitions and events, Ticketure is an API-based ticketing management solution designed for general admission, as well as timed entry, for events and exhibitions.

TixTrack Co-Founder and CEO Steven Sunshine says, “Ticketure is a modern cloud-based solution created as a mobile product first, designed from the ground up with scheduled entry events in mind.

“It also offers tight integrations to memberships. “

Explaining the company’s arrival in Australia, Sunshine added, “We have been studying the Australian market for some time. “

With a local partnership with promoter Michael Cassel Group, TixTrack has established an Australian office for sales and support.

Created to bring rigorous science to the ticketing industry, TixTrack prides itself on its 98% customer retention rate which it sees as a direct reflection of customer engagement and the ability to add tangible value to their business.

Ticketure is currently in use in galleries around the world, including the Museum of Science and Industry in Chicago, The Broad in Los Angeles, and the all-new Academy Museum of Motion Picture, also in Los Angeles.

Matisse: Life & Spirit, Masterpieces from the Center Pompidou, Paris is presented at the Art Gallery of NSW until March 13, 2022.

Construction on the modern expansion of the NSW Art Gallery in Sydney is expected to be completed in the first half of next year.

Contact TixTrack on 02 8006 1334.

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